![]() Ten-pin bowling balls weigh up to 16 pounds and are 8.6 inches in diameter. The heavy ball with its finger holes is not at all user-friendly. The problem with traditional ten-pin bowling for non-sport bowlers is two-fold. So all new centers were developed as ten-pin centers since leagues and tournaments were driving the industry. The popularity of ten-pin bowling as a sport grew with competitive league bowling becoming the dominant form of bowling alleys. Soon major sport competitions started such as the Pro Bowlers Tour and Ladies Pro Bowlers Tour. Then in the 1950's television embraced competitive bowling with shows such as Championship Bowling, Make the Spare, Celebrity Bowling and Bowling for Dollars. Ten-pin became the standard for sport and competitive bowling. So in 1895 the American Bowling Congress was formed and standardized the sport so national competitions could be held. The reason that ten-pin bowling has been the dominant type of bowling is that in the late 1800s the bowling clubs in the NE United States used different variations of ten-pin bowling since there were no standards. ![]() Back in 2012 we published our article, It's time to reinvent the game of bowling, and most people in the bowling industry through we were crazy to suggest duckpin bowling using string pinsetters instead of ten-pin bowling with traditional mechanical pinsetters. Recognizing the emergence of the casual bowlers as the dominant primary target market, our company for years has advocated changing the type of bowling offered in order to better cater to the casual bowler. Today, if you include bowling in the mix of a CLV, you design for the casual bowler, which means less lanes and a more upscale environment. We no longer develop bowling alleys with gobs of lanes to cater to league bowlers. People who bowl 12 or less times a year, the casual social bowlers, are now more than three-quarters of all bowlers. The ratio of league versus casual bowlers (often referred to as open play bowlers) has totally reversed since we have entered the industry. People won't make that type of commitment nor is bowling as a sport anywhere as popular. The world is a lot different today and so is the leisure consumer. It's hard to image in today's world that people would sign up to go league bowling at a certain time every week for 32 weeks like they did back then. When our company first started working in the community leisure venue (CLV) industry back in 1989, bowling leagues generated three-quarters or more of bowing alley revenues. Which generation spends the most on community leisure?Ä«owling has made a major transformation over the past years from a sport once dominated by league bowlers to a casual social activity paired with contemporary food and drink.Table stakes at restaurants are no longer enough. ![]()
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